GO GREENER: Eco-sustainability that never goes out of fashion

The eco-sustainable that never goes out of style. Choose to wear ethics and respect, choose to wear the future of the planet.

#gogreener #begreener

Perhaps because of the terrifying data on environmental pollution released by the major clothing industries or perhaps for merit of a reborn awareness on the part of men, the fact is that sustainable clothing and accessories are increasingly under the spotlight. And they seem to please everyone, including celebrities. Which never hurts.

Eco-sustainable fashion today represents a new approach to production: it is a reality based on ethics and sustainability. That is to say, on respect for the living conditions and well-being of workers and on the use of materials that are not harmful to the environment both during production and during the disposal of garments.

Special attention, care, concern for the protection of the planet, of which we ourselves will be able to enjoy the benefits: the idea behind sustainable fashion is the continuous search for materials that are ecological and renewable, not harmful to the environment and with minimal waste of natural resources. Therefore, chemical substances and dyes are banned. Non-biodegradable materials are banned. Green light for cotton, silk, wool, linen, cashmere and bamboo for the main international fashion houses.

And if until a few years ago, such a turnaround was a utopia, now it is finally a reality. And a reality that is fashionable: environmentalism, ecology and style finally parade arm in arm on the main world catwalks.

The eco-friendly fashion industry is increasingly expanding, boasting titans of the fashion design like Levi's and Stella McCartney. For years at the forefront of the fight against pollution and waste.