HUGO

HUGO is a German fashion brand founded in 1993 as a menswear line of the famous fashion brand Hugo Boss. Today, HUGO is an independent brand offering clothing, footwear and accessories for men and women.

HUGO design is characterized by a minimalist, modern and elegant style. The brand draws inspiration from urban culture and contemporary fashion, offering clothes that adapt to city life and dynamic work. Clean lines, innovative textures and tailored details are distinctive elements of HUGO design. The brand is also known for its commitment to environmental sustainability, through the adoption of eco-friendly practices such as the use of sustainable fabrics and the elimination of harmful chemicals from production.