MSGM

MSGM is an Italian fashion brand founded in 2009 by Massimo Giorgetti in Milan. The name "MSGM" is an acronym of Massimo Giorgetti's initials and the words "Maria Sole Giannini Milano", a tribute to Giorgetti's mother. The brand quickly gained considerable visibility thanks to its young, fresh and colorful style. MSGM is known for its bold designs, vibrant prints and modern silhouettes.

MSGM's story begins with the goal of offering contemporary and accessible fashion that captures the spirit of youth. The brand has established itself thanks to its ability to mix streetwear elements with sophisticated details and its attention to trends without compromising individuality and originality. MSGM has quickly gained a prominent position in the international fashion scene.