Juicy Couture designer clothing for children, teenagers, and babies.

Juicy is a casual luxury brand from Los Angeles, and was the forerunner of slounge fashion, a mix of sport and lounge: this made it a true style phenomenon in the 2000s, thanks to the iconic velvet tracksuit with shiny reflections and sparkling accents that won over many celebrities.

Over the years, Juicy Couture has expanded its offering to include apparel, accessories, fragrances, and footwear, while maintaining a recognizable identity through the use of playful and luxurious details. Despite experiencing market ups and downs, the brand has maintained a loyal fan base and, in recent years, has sought to revitalize itself with new collections.