New Balance is an American brand of sports apparel, footwear and accessories, founded in 1906 in Boston. The brand is known for its running shoes, which are considered among the best in the world for their comfort, durability and elegant design.

The New Balance logo features a stylized "N," symbolizing balance and stability. The brand has collaborated with many famous athletes, including Usain Bolt and Kawhi Leonard, to create successful sports shoes and apparel. New Balance is committed to environmental sustainability, using recycled materials and reducing its environmental impact during the production of its products. The brand also supports numerous social organizations and programs, including the fight against poverty and assistance to veterans.