Liu Jo is an Italian fashion brand founded in 1995 by the Marchi brothers, Marco and Vannis, in Carpi, in the province of Modena. Initially specialized in the production of jeans and denim, the brand later expanded to include a wide range of products, including clothing, bags, shoes and accessories.

Liu Jo is known for its feminine and sophisticated style, with particular attention to detail and the search for high-quality materials. Liu Jo products are characterized by an elegant design, rich in details such as lace, fringes, stones and beads, which give a touch of originality and refinement. One of Liu Jo's flagship products are its bags, which have become an icon of the brand. Liu Jo bags are made of high-quality materials such as leather, and are characterized by an elegant and refined design. The brand is based in Carpi, Italy, and is distributed worldwide through a network of flagship stores, retailers and online stores. Liu Jo is particularly popular among women who are looking for a feminine and sophisticated look, suitable for both the office and special occasions.