Moschino is an Italian fashion brand founded in 1983 by Franco Moschino. The brand is known for its eccentric, playful and ironic style, which challenges the conventions of traditional fashion. Moschino is recognized for its bold and provocative creations that combine high fashion with a touch of surrealism and sarcasm.

The brand often uses bold prints, exaggerated details, quirky embellishments and pop cultural references to create unique and distinctive pieces. The brand is known for its iconic designs, such as the red heart, teddy bear and golden chain, which represent its quirky and playful aesthetic. The brand has collaborated with major brands and celebrities, expanding its influence and reaching an international audience.