Puma is a German sportswear, footwear and accessories brand founded in 1948 by Rudolf Dassler in Herzogenaurach. The brand is known for its combination of modern design and sporty functionality, offering a wide range of products for numerous sports and activities.

The Puma logo features a stylized panther, symbolizing speed, strength, and agility. The brand has collaborated with many famous athletes, including Usain Bolt and Sergio Agüero, to create successful sports shoes and apparel. Puma is committed to environmental sustainability, using recycled materials and reducing its environmental impact during the production of its products. The brand also supports numerous social organizations and programs, including the Black Lives Matter movement and the fight against poverty.