Ralph Lauren is an iconic American fashion brand founded by Ralph Lauren in 1967. Born Ralph Lifshitz in 1939 in the Bronx, New York, Lauren began his career in the fashion industry as a salesman and tie salesman. His first major success came with the creation of a line of wide, colorful ties, which he sold under the brand name "Polo."

The Polo Ralph Lauren brand officially debuted in 1967 with a collection of ties. In 1968, Ralph Lauren introduced his first menswear line, characterized by classic elegance and attention to detail that recalled the aesthetics of the sporting elite and aristocracy. Lauren's vision combined traditional elements with modern style, creating a distinctive look that quickly became very popular. In the 1970s, Ralph Lauren expanded his offerings to include women's apparel, accessories, fragrances, and home goods. The polo player logo, first introduced in 1972 on a line of polo shirts, quickly became a symbol of status and preppy style. This period also saw the opening of the first Ralph Lauren store in Beverly Hills, further cementing the brand as a byword for luxury and quality.