Levi's is an American clothing brand founded in 1853 by Levi Strauss in San Francisco, California. Initially specializing in the production of workwear and especially denim pants, the brand later expanded to include a wide range of products, including jackets, shirts, T-shirts, accessories and sportswear.

Levi's is known worldwide for producing high-quality jeans, which are one of the most iconic clothing items of the 20th century. Levi's jeans are characterized by the quality of their fabrics, craftsmanship and classic, timeless design. One of Levi's most famous jeans is the 501, which became a fashion icon in the 1950s and 1960s and continues to be popular today. The brand is also known for its "red tab" logo, a small red label sewn onto the back of the jeans' back pocket. The brand is based in San Francisco, California, and is distributed worldwide through a large network of retailers and online stores. Levi's is particularly popular among young people and lovers of casual and denim style, thanks to its strong heritage and attention to product quality.